Why should I hire YOU over all the other trainers in your area?
What makes YOU so special?
What makes YOUR offer so compelling and desirable that I simply have no choice to hire you as my trainer?
This January I’ve seen so many “me-too” marketing messages, it is no wonder there are a lot of trainers struggling to fill their classes and PT schedules?
So here is something to help you out a little.
1. Create Something Unique
I’ve made a career out of doing things the opposite to the way everyone else in my area, and seen that looking to what the majority are doing and doing the complete opposite is usually the path to success. Sure enough you’ve gotta follow a few undeniable fundamentals of running a business or training folk… but running exactly the same classes as the guys down the road just leads to your clients choosing the cheapest one, stop copying!
2. Get Proof
Some of your competitors will have testimonials(I called them success stories on my websites), most testimonials all look the same… The way to stand out, is have have a screenshot of the facebook message or a screenshot of your mobile phone text message.
3. Be The Most Expensive
Create a service that is the highest price in your area. Package up your very best stuff, call it your “Platinum Coaching Plan”, look at the highest price of your competitors and multiply it by 150% It does matter if you never sell one, it will change your clients mindset of who you are and what you do.
I actually found that people still bought my highest priced program, and I created a sold out PT business based on it!
4. Offer a FULL Money Back Guarantee
This is tough for many coaches to do as they don’t have faith in their programs. If you don’t get results with your clients now, what do you need to do to get your clients the results they pay you for! Offering a guarantee is something most trainers don’t have. For that reason have one and get great results
Don’t be a fat loss expert, they are everywhere! Become the “coach for 30 something females wanting their 20 something body back”, Be the kids obesity guru, Be the Pilates for CEO’s coach.
6. Be An Author/Blogger
Write, write and write some more. Fit Pro’s are rubbish at writing, those that BLOG, write articles, get quoted in the news, author or co-author a book gain huge credibility with people that find you.
7. Stop Being So Insular
We spend so much time looking at each other in our industry… we forget that their are many other methods for promoting or running our businesses that could be applied to your business. Some of my best ideas have come from OUTSIDE the industry, where I have adapted the concept to fit my business.
For example, my private PT Studio was based upon a Chiropractors office that made me feel extremely comfortable spending time in. It was like being treated in my front room, with privacy and comfort.
It’s too easy to see what everyone else is doing and thinking that is the way to do stuff, being vanilla, boring, the same as everyone else leads to you not standing out, fighting over the same group of clients!