I am a huge fan of Gary Veynerchuk, author of the NYTimes Bestseller “Crush It”.
He made his mark with his video BLOG Wine Library of the last number of years, selling wine from this unusual platform.
Anyway he is relentless when it comes to social media… more accurately “social engagement” and yes there is a difference.
Check out this recent interview he did for Piers Morgan Tonight the hit US TV talk show, in the YouTube video below.
How is this stuff relevant to the fitness professional? well I see so much PUSH marketing from fit pro’s on Twitter and Facebook, and very little PULL. Watch the video to see what I am on about.
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