Most personal trainers seem to struggle with letting go of tasks that they really have no expertise in and have absolutely no right getting their heads in to, wasting an inordinate amount of time struggling where they could be spending their time doing something WAY more productive.
What tasks am I on about?
- Graphic design
- Managing emails
- SEO related tasks
Every day I see posts in forums and groups on Facebook with Fitness Professionals doing most of these tasks, struggling, wasting crazy amounts of time getting nowhere.
You are an ELITE personal trainer, that is why you sit and read my BLOG posts, however you are NOT:
- an elite graphic designer
- an elite website developer
- an SEO expert
- an admin assistant
- an accountant
So why get your head in to these tasks? Here is what I believe you should be doing:
- marketing your services as a fitness professional
- being a fitness professional
- or educating yourself to be a better fitness professional! (skills and business education)
But hiring other experts is expensive?
Some EXPERTS are a big investment? The keyword there is INVESTMENT! Nothing is an expense if they save you time, allowing you to do the work you are supposed to do more of the time! Hiring other people to do the work they are really good at takes the pressure off you to try to be an expert in.
My Go To Resources For Outsourcing Work.
Fiverr.com – this has got to be the biggest revolution in outsourcing and a perfect way to get started. Micro-sourcing tasks through Fiverr has been my go to place when I need some little jobs done, such as logo design, headers for websites, short articles, wordpress installations, website fixes and SEO work!
In fact my current graphic designer is someone I discovered on Fiverr. Rachel was charging $5 for website headers which were better than headers I paid 30 times that amount for! She now has a website called HeaderValley and can be hired to create headers for $45 (still an absolute bargain)… If you use her services, be sure to say I sent you
For bigger tasks such as full on web development, use Odesk.com
They have a great system for tracking work being done and also a great way to hire virtual assistants. I’ve hired SEO admin staff for as little as $2 an hour and had books converted to Kindle format for less than $50.
If you are looking for writers, go to Guru.com and you’ll find people to prepare your cookbooks, ghost write your book, or create unique articles for your BLOG… On there you’ll find experts on pretty much any subject.
My final suggestion is for accounting and legal stuff. This is serious stuff that requires experts… every penny I’ve spent on these services has been worthwhile, because it is something I feel no fitness professional should be doing.
Whilst you DO need to know your numbers, accountants and lawyers know what to do to keep you on the right side of the law and the inland revenue/IRS etc etc
If you are in the UK, accountant Jamie Crampton, is someone I’ve heard great things of, and someone who has experience handling fitness professionals figures