I like to be on the cutting edge of what is going on in the world of marketing your fitness business on the internet, and one of my long term strategies is to use YouTube videos to promote my business, develop know, like and trust with my potential clients.
On video you can do this really easily.
Your potential client can get to SEE YOU on video (warts and all)
Your potential client can get to HEAR YOU (are you drill sergeant, or calm and cool)
Your potential client can get to KNOW YOU and understand you better. (visual cues, mannerisms, body language)
I regularly met with prospects for the first time and because they had already developed a relationship with me through my videos, they were much less nervous, and 90% of the time they had ALREADY made the decision to invest in my services.
How powerful is that!
Putting up videos on to the internet is way easier today than it was when I first started, you can now do it from your iPhone or Android Phone in just a few minutes.
Top Tips For Video Creation For Personal Trainers.
- Have a plan BEFORE you start filming – as much as you would want to wing it, DON’T… The results will be much better
- Test a few videos first before uploading to YouTube – one of the worst things you can do is upload video where half your head is cut off.
- The AUDIO quality is way more important than the VISUAL quality – If people can’t hear or understand what you are saying they will not watch.
- Avoid using copyrighted music – YouTube is obliged to either remove the audio track from your video, or remove your video entirely if you use copyrighted music tracks.
- Have Structure – Start with an introduction of who you are and what you will talk about/demonstrate etc… Demo the thing… Then tell them what you told them…
- ALWAYS have a CTA – Whats a CTA? It is a Call to Action. It tells your viewer what to do next. Normally this would be Subscribe to your YouTube Channel, Click a Link in the description (to your website or to buy your thing), or Like, Comment or Share the video
EXTRA TIP… And this is HOT off the press. As this is a recent change announced by YouTube.
Length of engagement/viewing has become much more relevant for which videos appear on the “suggested” videos.
*Remember YouTube is the 2nd most used SEARCH ENGINE*
The longer people view the video the higher the ranking of that video. This means it favours longer videos bizarrely.
If your video is just 30 seconds and the average viewing time is 25 seconds, compared to a 4 minute video that gets an average viewing time of 28 seconds… Because the longer video has a longer engagement it will rank higher!
Drop me a comment below with details of your video efforts and if this article helps you out.
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