It is no use having all the skills for being a great personal trainer, if no one can ever find you when they are looking for the right coach to train them. Right now you are not in the business of being a personal trainer, you are in the business of ‘marketing’ your personal trainer services.
Marketing your personal trainer business should be one of the top 2 tasks that you perform on a daily basis, the other being delivering your personal training services.
If you are not marketing, a funny thing happens…
The marketing world over the last 10 years has been turned on its head with a myriad of new media that you can present your message. Online marketing is a skill set that EVERY business owner should possess, and not just in the fitness industry.
Everything from getting your personal trainer website’s SEO fixed to having the right text and colours on the flyers you create encompasses the massive subject that is personal trainer marketing.
Within the PersonalTrainerCommunity.com website, Tim Goodwin and Richard Hine present many of the hits (and misses) they have experienced building successful fitness businesses. Be sure to register for the VIP newsletter on the front page of this website.